Branded Second-Hand Stores

Patagonia Fights Fast Fashion By Launching First Worn Wear Stores

References: retaildive & patagonia

There is staggering damage done to the environment in the name of fast-fashion -- from water pollution from dying fabrics to enormous quantities of landfill garbage -- and to combat this, sustainable fashion leader Patagonia launched its first Worn Wear store.

Patagonia's Worn Wear store is the brand's first physical brick-and-mortar location solely for resale and boasts a unique, barter-system styled business model. It functions "by buying customers' products back from them, provided they're in good condition, in exchange for store credit.​" The store will be stocked with Patagonia's 'Worn Wear' products (a.k.a. second-hand) and its ReCrafted Collection, defined as "clothes made from other clothes."

The second-hand store is located in Boulder, Colorada and will remain open until February 2020.

Image Credit: Patagonia