Circular Shopping Experiences
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Circular Fashion Pop-Ups
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The Stock Market by Selfridges is a Sustainable Shopping Experience
Laura McQuarrie — May 17, 2023References: luxurylaunches
The Stock Market by Selfridges is now open within the luxury department store's London location and it's a place for customers to exchange, restore or upcycle clothing and accessories. This circular shopping concept is being explored for a month and it focuses on adding value to what consumers already own.
This project is part of Selfridges’ Worn Again’ season and it was inspired by the London Stock Exchange. Run by tailors, upcyclers, luxury bag repairers, valuers and resellers, The Stock Market by Selfridges wants people to "think of it as trading with your own wardrobe."
The Corner Shop doubles as a trading floor where all of the action takes place, making the experience not only sustainable but theatrical and entertaining too.
