Circular Fashion Collabs
The Loop by Hurr & Depop Bridges the Gap Between Rental and Resale
Laura McQuarrie — August 10, 2021
The Loop by Hurr and Depop is a collaboration that ventures into circular fashion to reduce overconsumption. By joining forces, Hurr, the leading fashion rental platform in Europe, and community marketplace Depop, created a selection of pre-rented designer items that help to promote mindful consumption.
The partnering brands are giving consumers the chance to get some of Hurr’s most popular rental items at up to 80% off their original selling price. The collab fea tures items that have been rented up to 20 times, and they now have the potential to be purchased to prolong their usable life even more as new additions to a closet. As the collaborators describe, "This is an industry-first move where rental partners with resale. In buying this piece you are making a commitment to fashion's circular economy."
