Circular Fashion Partnerships

Thrift+ Partners with FatFace to Launch 'Preloved. Reloved' Store

References: & thrift.plus

Second-hand clothing platform Thrift+ has teamed up with British retailer FatFace to launch a new online store called 'Preloved. Reloved.' The new store will be integrated into FatFace's website, providing shoppers a new avenue for buying high-quality second-hand clothes.

Thrift+ has now worked with numerous major brands, including Farfetch, Browns, and Fenwick on various circular fashion initiatives.

Having already launched its own clothing takeback service last month, the new Thrift+-powered store represents the next stage for FatFace in promoting sustainable fashion.

“It’s really exciting to see such a household name make bold moves towards making fashion more circular – both taking responsibility for clothes at the end of their first life and creating the preloved store, which brings second-hand clothes shopping to the mainstream," said Joe Metcalfe, CEO of Thrift+.