Pre-Loved Clothing Initiatives

We know the problem

Cornish clothing brand Seasalt is partnering with Reskinned to launch a new resale program that allows customers to resell their old clothing “in any condition.” The program is a component of Seasalt's ambitious sustainability goals, which include shifting to a carbon net zero firm by 2040 and increasing the usage of certified sustainable materials in its products yearly. Through the Reskinned resale initiative, old products will either be recycled or “rehomed” instead of ending up in a landfill.

“We’re working hard to reduce our impact on the environment, so we are delighted to announce this partnership with Reskinned who are leaders in the circular fashion economy,” said Paul Hayes, chief executive at Seasalt.

Customers may return "pre-loved" Seasalt items as part of the takeback and resale campaign with Reskinned in exchange for a 25-pound discount on their subsequent purchase.