Circular Fashion Shops

The challenge is enormous

As part of its circular Revival Programme, Swedish brand Asket is introducing resale and repair services to a physical store in Stockholm. On-site, visitors will find Asket Restore garments like jeans and shirts that have been reconditioned, as well as returned garments not suitable for resale at its official stores. Customers can also drop off unused Asket garments or learn to mend their garments at a repair workshop.

Consumers are increasingly recognizing the importance of sustainable shopping, as well as caring for and repairing their apparel and accessories to prolong their usability. This shift is driven by a growing awareness of the environmental impact of fast fashion and a commitment to reducing waste. As a result, consumers are embracing practices like mending garments, upcycling and investing in high-quality pieces, prioritizing longevity over disposability and actively participating in a more sustainable fashion ecosystem.