Circular Garment Repair Services

Fashion brand Nanushka has partnered with London-based fashion-tech platform SOJO to introduce a unique product repair initiative to prolong the lifespan of Nanushka garments. Notably, the collection features Nanushka garments transformed through creative mending techniques, including hand-embroidered kopjafa symbols, woven fringing, and patchwork paneling. This collaboration highlights the importance of sustainable fashion, embracing the ethos of circular fashion practices to benefit the planet.

A captivating creative campaign, featuring a short film spotlighting SOJO's skilled tailors, has been unveiled to accompany the launch. This collaborative effort between Nanushka and SOJO represents a significant step towards fostering a more sustainable and eco-conscious fashion industry. Through this initiative, Nanushka aims to redefine the narrative around fashion, promoting longevity and responsible consumption.

Image Credit: Nanushka