Environmental Cost Receipts

Swedish clothing brand ASKET is tackling modern consumption habits by introducing The Impact Receipt, which provides customers with a detailed breakdown of the environmental cost associated with every garment they purchase. These receipts will be issued alongside the brand's regular proof of purchase receipts, and the hope is that shoppers will make more meaningful choices by becoming aware of the resources needed at every step in the supply chain.

On The Impact Receipt, shoppers can view everything from CO2 emissions and water usage to energy consumption related to the manufacturing process. This initiative considers every step taken to manufacture a piece of clothing, including farming, yarn spinning, weaving, dyeing, construction and transportation. As well as introducing these receipts in-store, the brand will be making the eco-impact of each purchase available on individual product pages online.