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Alibaba's Tmall Launches New Eco-Conscious Labels

Niko Pajkovic — April 15, 2022

References: retailinasia & alizila

Alibaba Group's popular e-commerce platform Tmall has announced the launch of new eco-friendly shipping labels designed to allow customers to check what impact their purchased products are having on the environment, from which they can make more informed, sustainable choices moving forward.

More specifically, the new labels will highlight the exact amount of carbon emissions that consumers are saving by using an eco-friendly device or appliance purchased through the site. To begin using the labels, merchants can submit their products to Tmall for assessment. So far, Tmall has already identified over 300,00 energy-efficient products, which are now set to receive the new labels.

“We want consumers to feel the impact of their purchasing decisions and drive them towards eco-friendly purchases,” said Sun Yan, Head of Consumer Electronics ESG in Alibaba’s China Digital Commerce unit.