Forest-Preserving Brand Initiatives

Three prominent Chinese fashion companies have taken a significant step towards forest protection by partnering with Canopy to ensure that critical forests are preserved and not utilized in their viscose and paper packaging supply chains.

ELLASSAY Group, Engine Bird, and Happywool have joined the CanopyStyle and Pack4Good initiatives, marking a crucial moment in the global effort to combat forest degradation within the fashion industry. This move aligns with the broader sustainability goals of these Chinese fashion companies and underscores their commitment to biodiversity preservation.

By opting for circular, lower-impact alternatives and collaborating with Canopy, ELLASSAY Group, Engine Bird, and Happywool are setting a positive example for the entire fashion supply chain. Their collective efforts represent a strong signal to the industry that forest conservation is a priority, particularly in a market as influential as China's.

Image Credit: Canopy