Forest-Protecting Fashion Brand Initiatives

In April, several fashion and lifestyle brands joined forces to save the forests by committing to end sourcing from Ancient and Endangered Forests in their textile and packaging supply chains. This eco-conscious initiative is led by Canopy and demonstrates a collective dedication to environmental sustainability.

By signing onto the CanopyStyle and Pack4Good initiatives, companies like John Lewis & Partners, Kering, C&A, and others are taking proactive steps to preserve forests and invest in low-carbon, circular fibre alternatives. Beyond mitigating climate change, the quest to save the forests supports biodiversity, water cycles, and the overall health of our planet.

Additionally, the involvement of Next Gen innovators, offering alternative solutions to forest fibre, indicates a growing awareness and adoption of circular, climate-friendly materials. With governmental regulations emphasizing sustainability, these partnerships pave the way for a more environmentally conscious future

Image Credit: Canopy