Exuberant Eco-Friendly Fashion

Global fashion retailer H&M has officially launched its new sustainability-focused fashion initiative called 'Cherish Waste,' which will include an all-new ready-to-wear collection and interactive exhibition.

The Cherish Waste collection will include a wide range of garments for both men and women, with a number of gender-neutral pieces. All of the items included in the capsule have been made using sustainable methods and feature unique materials and technological advancements. For example, the tulle puff dress features RENU recycled polyester materials, while the entire flame-print ensemble is made using Naia Renew fabric.

To celebrate the launch of the new collection, H&M will be hosting a unique exhibit event to showcase its partnering brands, which include Eastman Naia, Unifi Inc., ITOCHU Corporation, Natural Fiber Welding, Newlight, Circular Systems, and more.

Image Credit: H&M