Carbon Footprint Beauty Labels

It’s NOT about going carbon neutral anymore

Beyond specific certifications, environmentally conscious consumers want to know that the products that they're using are responsibly made and brands like Cocokind are including carbon labels on secondary product packaging to spell out "sustainability facts." The indie beauty brand shares a few "formula facts" from products like the rosewater toner and oil-to-milk cleanser, and an included QR code links consumers directly to more sustainability resources hosted on the brand's site.

To calculate its carbon footprint, Cocokind used the Department of Energy’s Life Cycle Inventory Database and validated the info with Carbon Calories. The brand also shares information related to recycling, how much of the packaging is recyclable and what the components are made from.