Blockchain Cosmetic Eco-Credentials

Innovation is bringing us new hope

Naturisimo is an online ethical beauty retailer. The e-commerce brand sought proof for its sustainability credentials as the UK's Advertising Standards Authority (ASA) clamps down on greenwashing. Greater responsibility has been placed on ethical retailers in recent years.

To boost its credentials, the beauty brand partnered with Provenanceto share its eco-oriented details. Provenance uses blockchain technology to store and share information about ingredient sourcing. It connects claims to supply chain data and third-party proof to show that the brand follows its due diligence. Moreover, the supply chain transparency specialist is helping the ethical beauty brand promote its evidence-based approach to sustainable cosmetics. Naturisimo also recently partnered with recycling specialists Handle Recycling to dispose of its packaging.