Sustainable Cosmetic Initiatives
Sephora's Recent Initiative Prioritizes Environmental Wellness
Francesca Mercurio — August 3, 2021
Leading cosmetic company Sephora introduces a new category called 'Clean + Planet Positive'. This new initiative aims to promote eco-conscious and sustainable cosmetic brands in an effort to increase the company's commitment to sustainability. The category is also designed to help shoppers easily source out environmentally conscious brands.
The category will launch featuring 18 carefully chosen beauty products that meet Sephora's standards for a clean product. Building upon its original 'Clean at Sephora' category, the company has created rigorous criteria that beauty brands must meet in order to be considered a 'Clean + Planet Positive' product. The five-step criteria standards include Clean Ingredients, Climate Commitment, Sustainable Sourcing, Responsible Packaging, and Environmental Giving.
Brands that are included in the category's launch are Caudalie, Biossance, and Farmacy among others.
