Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Jana Pijak — April 7, 2023Biodiversity conservation is crucial as climate change continues to impact our daily lives and the future of our planet -- something that Yves Rocher's Eco Initiatives tackle.
The botanical beauty brand is fighting to conserve nature with a number of initiatives that aim to better the health of our planet. Some examples of Yves Rocher's eco initiatives include relying on organic farming practices, and contributing to the protection of animal species through "agroecology, high mowing, sustainable management of hedges and non-use of herbicides."
Another notable example is the botanical garden at La Gacilly, where most of the brand's botanical ingredients are grown. It spans two hectares of land, with 1,500 plant species present for the brand to study, including those that are rare or threatened. For over 30 years, the Yves Rocher Foundation has also supported biodiversity efforts, specifically helping to supporting women in the biodiversity field.
Image Credit: Yves Rocher