Beauty Brand Farming Initiatives

The Plant. Grow. Nourish. program has been created by Herbal Essences in partnership with TechnoServe and the Sustainable Guar Initiative to help support guar farmers and more. The month-long program will see every bottle of Herbal Essences Sulfate-Free bio:renew sold providing an organic vegetable meal to guar farmers and their families in the Rajasthan region in India. The program includes a range of participating retailers such as Walmart, Target, Kroger, Walgreens, Family Dollar and Meijer.

The Plant. Grow. Nourish. program comes as one of several initiatives being launched by Herbal Essences in a bid to help protect the environment, give back and establish partnerships with likeminded organizations and experts. The program will be run from April 3 to 30 at the aforementioned retailers and at Rite Aid form April 15 to May 15, 2023.

Image Credit: TechnoServe