Circular Brand Initiatives

We know the problem

As part of a newly announced business initiative, Kellogg's announced its commitment to making the MorningStar Farms brand more sustainable. MorningStar Farms is a food manufacturer based in Battle Creek that primarily creates plant-based, vegetarian, and vegan food offerings.

As part of this new initiative, MorningStar Farms will remodel several parts of its operations in order to become more sustainable. For example, the brand has committed to becoming based on 100% renewable energy as part of a PPA (power purchase agreement). The brand has also announced a new recyclable packaging style that allows for a more circular product model. Additionally, MorningStar Farms has announced a new drop-off pick-up system where customers can return clean, dry recyclable packages to several valid locations for the sake of repurposing the materials.