Reusable Retail Initiatives

The challenge is enormous

American grocery retailer The Kroger Co. has partnered with Loop, a circular reuse platform founded by Terracycle, to launch a new eco-friendly initiative that will allow customers to shop directly from a selection of products that utilize reusable packaging.

The new Loop-backed ensemble includes a variety of well-known food and household products from brands including Arbor Teas, Cascade, Nature's Path, Gerber, Nature's Heart, Clorox, Pantene, Seventh Generation, and Stubb's. Customers will be able to purchase Loop products in reusable containers, which they can then return to Loop-branded collection bins located at each participating store.

"With the world's largest retailers bringing Loop to physical brick and mortar locations, we are giving consumers what they've been asking for since Loop was introduced in 2019— the ability to purchase the products they use every day in durable, reusable containers," said Tom Szaky, founder and CEO of TerraCycle and Loop.

Image Credit: Kroger Co.