Refillable Natural Haircare

The challenge is enormous

Sustainable personal care brand Wild is expanding its portfolio of deodorants, soaps and body washes to include Tesco-exclusive refillable natural haircare. There's the Strengthen & Repair range to improve hair health and Rich & Nourishing formulas for smooth and silky hair, and these easily replenished products are exclusive to Tesco and will not be sold on Wild's website.

This exclusive haircare range makes the most of benefit-packed ingredients such as oils probiotics, plant proteins and botanical extracts. When it's time to restock one of the brand's shampoos or conditioners, the brand supports customers with world-first compostable refills that break down naturally without leaving harmful traces like micro plastics. Also through Tesco, Wild is introducing new body wash scents and fan favorites like Cherry Blossom.