Haircare Take-Back Initiatives

The challenge is enormous

Aveda has announced a new initiative called the Aveda Full Circle Takeback program, allowing UK residents to curbside recycle their old products. Aveda is the first beauty brand to incorporate 100% post-consumer recycled materials in its packaging, which directly addresses its core sustainability commitments. Customers are urged to bring their waste to any of the 35 participating Aveda salons in the UK if the curbside process turns out to be difficult.

For each qualified product returned, visitors will get 200 Aveda Plus Rewards points. After collecting the empty containers, Aveda will provide them to its recycling partner, who will recycle and convert the old waste into usable energy.

Elsewhere, the brand has introduced refillable pouches for the Light and Deep Nutriplenish Shampoos which help consumers cut down on waste.

Image Credit: Aveda