Refillable Shower Gel Systems

Award-winning industrial design and innovation consultancy Morrama created a sustainable shower gel system for Wild that's refillable and features minimal plastic. With refillable components made from 70% bamboo starch and 30% plant starch from agricultural waste, the design can be added to the compost or general waste so that it can biodegrade faster than a banana peel.

“Transporting liquids without plastic or high energy aluminum has, until now, been a major challenge for the cosmetics industry," said Jo Barnard, founder of Morrama, "As with the Wild deodorant, we wanted to ensure that the refill would leave no trace, breaking down completely, even in landfill conditions, in less than two years."

Of this sustainable packaging innovation, only the pump part of the dispensing system is plastic—50% post-consumer recycled plastic.