Branded Reseeding Programs

The challenge is enormous

Through a partnership with World Wildlife Fund (WWF), Air Wick Scented Oils announced plans to reseed one billion square feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years. The initiative hopes to raise awareness of the critical need for more wildflower habitats while encouraging the public to help to improve both local and national biodiversity.

"Nature is a key element of Air Wick's authentic fragrances, which bring an elevated sensory experience to more than 70 million households across the country," said Chris Tedesco, General Manager of US Marketing, Hygiene at RB. "These reseeding efforts in partnership with WWF will drive meaningful change to protect nature, and we hope to empower the public to spend more time outdoors and take action to protect the world around them. By planting just one square foot of wildflowers in local communities across the country, together we can give back and help nature thrive."