Forest Regeneration Programs

We can afford it

Premium cognac label Hennessy has announced the launch of its first forest regeneration program called The Forest Destination. The new program arrives as part of the brand's broader commitment to regenerate 50,000 hectares of forest worldwide by 2030.

In addition, the program includes a 10-year partnership with the B-corp-certified company Reforest' Action, an organization dedicated to preserving and developing forests around the world. The collaborative project will see the two companies working together to regenerate the Braconne Forest in France, which was destroyed by Storm Martin in 1999.

"Today, the future of humankind depends on our ability to take up the daunting challenge of preserving and regenerating forest ecosystems. This task goes far beyond individual interests. With Forest Destination, we want to act, participate in a collective movement and contribute concretely to the common good," said Laurent Boillot, president of Hennessy.

Image Credit: Shutterstock