Captivating Reforestation Campaigns

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Captivating Reforestation Campaigns Main Gallery Image

Annabel's Restaurant Facade Points to the Deforestation Crisis

Francesca Mercurio — September 17, 2021

References: designboom &

Annabel's - a private club located in London's prestigious Mayfair neighborhood - unveiled a brand new building installation to inaugurate its 'Annabel's for the Amazon' campaign. The facade of the iconic London landmark showcases a series of botanicals and parrots that create a tropical character. This evocative rainforest display runs the entirety of the restaurant's facade.

'Annabel's for the Amazon' aims to raise awareness of the deforestation crisis. Together with the Caring Family Foundation and One Tree Planted, Annabel's has pledged to plant one million trees in the amazon by 2023. To inaugurate this initiative, the private club is hosting a green carpet event to kickstart the campaign. The initiative aims to help restore the rich biodiversity in Brazil's Araguaia region.