Deceiving Environmental Campaigns

We know the problem

The World Wildlife Fund is illuminating the negative impact human's have had on nature by releasing photos that reveal what nature could have looked like had pollution and climate change not altered the environment.

To pull of this stunt, the WWF partnered with nine Instagram influencers, and digitally altered their travel photos to restore the environment to its natural state. This included repopulating deforested areas, cleaning up pollution from lakes, removing the equipment from industrial sites and adding color to the now-faded coral reefs. When the original, unaltered photos were revealed, consumers were faced with the impact that humans have had on the environment.

This initiative was launched alongside the #TooLaterGram hashtag.

Image Credit: World Wildlife Fund