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Sid Lee Montreal Launched the 'Protect Our Winters Canada' Campaign
Grace Mahas — September 27, 2019References: thedrum & factavalanche.protectourwinters
In an effort to stop individuals from spreading misinformation about climate change, Sid Lee Montreal launched a new 'Protect Our Winters Canada' campaign.
As part of the campaign, the company has unveiled an online tool called 'Fact Avalance' and it allows people to #Factback against climate deniers. This is especially important because according to a recent study, only "3% of the content regarding climate change on Twitter comes from an expert scientific source."
The online tool allows users to automatically respond to incorrect tweets with scientific facts that can be randomly selected. The initiative allows users to be notified by email or text message and even allows companies to add the Fact Avalanche app into Slack channels.
