Recycled Ad Campaigns

We know the problem

Mars is kicking off a recycled ad campaign that revives iconic advertisements from its broad portfolio of brands to bring awareness to climate change. The Healthy Planet Productions campaign is a first of its kind from Mars that includes digital and out-of-home ads that will feature "reused" fan-favorite content, emphasizing one way to "leave a lighter environmental footprint in advertising." In the United States, people will see ads that they may have seen before from M&Ms, TWIX and Ben's Original.

A recent Ipsos/Mars survey involving more than 14,000 people across the world's seven largest economies found, on average, 69% of adults want businesses to focus on tackling climate change as much as, or even more than, economic issues. By reusing ads, Mars is reducing production emissions and eliminating the need for travel, filming and set production.