Sustainable Media Initatives

Solving global warming takes more than just trees

BlueTriton Brands has signed a deal with Teads, a global media platform, to launch a new first-to-market sustainability initiative that aims to reduce the carbon impact of BlueTriton’s digital advertising practices. BlueTriton will work with Teads in the US to analyze carbon emissions associated with digital media, allowing real-time optimization across creative messaging and media placements on mobile and desktop.

In 2020, the rapidly expanding carbon footprint of the digital industry was responsible for a significant portion of global emissions. Additionally, excluding traffic from video streaming, it is believed that digital advertising procedures are to blame for half of all online traffic. This creative partnership supports BlueTriton's ‘Made For A Better Tomorrow’ campaign, which donates bottled water to communities in need and furthers Teads' commitment to delivering sustainable business outcomes.

Image Credit: BlueTriton Brands