Artistic Sustainability-Focused Campaigns

The challenge is enormous

The new 'Drops of Sustainability' campaign by Lavazza showcases the company's relentless dedication to preserving the well-being of the planet through an adorable and educative module consisting of eight chapters. For the artistic component of the initiative, Lavazza tapped Milan-based Studio Ianus, which in turn produced a wonderfully green-dominant narrative through illustrations, graphs and animation.

Each chapter of the Drops of Sustainability tells a story and focuses on a specific component of the drive for a more eco-friendly attitude. The animations and artwork tell the story of Lavazza, the importance of community involvement, the impact of the coffee industry on the world and its development, as well as a proposal that will solve the problems of excessive disposal costs.