Clear Eco Soda Packaging

We know the problem

The Sprite 'Clear is the New Green' campaign has been launched by the brand to coincide with Recycle Week taking place September 23 to 29 to inform consumers of the packaging change and reasoning behind it. The campaign communicates to consumers that the brand has changed the Sprite bottle from green to clear in an attempt to make it more easily recycled. This will come as welcome news to the rising number of consumers who are becoming more weary of their favorite products because of the impact they could be having on the environment.

The Sprite 'Clear is the New Green' campaign will be appearing on more than 6,000 displays and is likely to help consumers feel more confident about their purchase of the product.