Recyclable Pouch Refreshment Packaging

This Capri-Sun recyclable drink pouch has been announced by the brand as a first-to-market solution in the UK that will help the brand to transition towards greater sustainability. The packaging will be observed across the brand's Orange and Blackcurrant & Apple flavors before being expanded in the near-future to additional options in its range. The recyclable drink packaging is making its way to convenience stores, grocery retailers, wholesale and foodservice channel, which will help to greatly enhance the brand's eco-friendly edge over the competition.

Senior Marketing Manager Anke von Hanstein spoke on the Capri-Sun recyclable drink pouch saying, "We’re excited to launch our very first recyclable pouch in the UK. We know that sustainability is increasingly influencing purchase decisions among parents and we as Capri-Sun need to do our part to help families. That’s why we’re launching the product they love in a more sustainable format.”