Recycled Records Campaigns

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The Coca-Cola Company has launched a new campaign called Recycled Records in partnership with musicians Mark Ronson and Madlib. The campaign features an EP created using sounds from the bottle-to-bottle recycling process, as well as a short film narrated by MC Lyte and a sound library.

The film shows Ronson and Madlib creating the EP using recycled sounds such as forklift noises and the sound of air blown into a plastic bottle. The seven tracks on the EP are unique and draw a connection between the concept of music sampling and closed loop recycling. Recycled Records celebrates the transition of Sprite, Fresca, and Seagram's packaging from green to clear.

“Sampling is an artform which is constantly regenerating. The tiniest sound, whether from an old record or from the world around us, can inspire an entire piece of music. I learnt from my heroes, DJ Premier and Q-Tip, who all made incredible albums from sampling, and it’s stayed an integral part of my work up until today,” said GRAMMY®-award winning producer and sampling master Mark Ronson.

Image Credit: The Coca-Cola Company