Sustainable Pop Album Packaging

Solving global warming takes more than just trees

Billie Eilish is taking significant steps to make her music packaging more environmentally friendly. In line with her commitment to sustainability, Eilish has promised a greener approach to the rollout of her latest album, "Hit Me Hard and Soft."

There are eight different vinyl versions of "Hit Me Hard and Soft," each designed with sustainability in mind. The standard black vinyl edition is crafted from recycled black vinyl, minimizing waste and reducing the need for new raw materials. Colored variants of the album are produced using eco-mix vinyl, a material created from leftover scraps of other vinyl productions, ensuring that excess materials are repurposed rather than discarded.

In addition, some versions are made from biovinyl, an innovative material incorporating used cooking oil into its composition.