Compostable Eyeshadow Compacts

Innovation is bringing us new hope

Eyeshadow packaging is usually plastic-based but Half Magic (the beauty brand by Euphoria makeup artist Donni Davy) is shaking up the beauty industry with more sustainable solutions. The brand's creamy eyeshadows can be found in seven shades that come packaged in compostable and recyclable compacts made from biodegradable materials like industrial potato starch and molded cellulose.

The creamy single eyeshadows can be found in matte, glossy, shimmery and metallic finishes, proving that there are no compromises that have to be made when it comes to earth-friendly beauty. The brand's eyeshadow singles can be found in bold shades for Gen Z like sky blue, mint, gold and rusty rose. These brightly colored, travel-ready compacts are ready to be used on the go or depotted and placed into the brand's Forever Palette, which is also a recyclable beauty solution.