Zero-Waste Eyeliners

We know the problem

Environmentally conscious consumers are eager to make more sustainable swaps in all areas of their lives, especially the beauty products they use, and Sprout World is introducing a zero-waste eyeliner that creates wildflowers after use. The plantable eyeliner is an alternative to traditional cosmetics and the product itself is made with natural oils, and it's packaged within a pencil made from certified wood with a biodegradable cellulose cap. The cap portion of the pencil contains wildflower seeds, so that the pencil stub can eventually be planted at the end of its useful life as a makeup product. The world’s first patented plantable black eyeliner is available in a classic black formula that represents the future of sustainable makeup.