Zero-Waste Mascaras

The challenge is enormous

Izzy Zero Waste Beauty launches the world's first zero-waste mascara, boasting reusable, recyclable, and certified CarbonNeutral packaging. The subscription-based beauty brand's newest product arrives in a sleek silver mascara tube made from long-lasting, medical-grade stainless steel. This design is made to be cleaned and refilled over 10,000 times.

Before each product refill, the tubes are medically sterilized to guarantee safe usage. The zero-waste mascara tubes themselves don't contain any plastic; the wipers and brushes, however, are plastic, but the eco-friendly company regrinds them and recycles them at its facility.

The sustainable beauty brand hits all ecological checkpoints by using an antibacterial cleaning process to reuse water, and a clean, vegan, cruelty-free, and certified organic mascara formula.