Package-Free Redefined Mascaras

Innovation is bringing us new hope

Lush is known for its handmade goods and the latest to join its roster of eco-friendly products is the Naked Mascara. This is a newly defined cosmetic product that is free of any packaging and is only made up of a cylindrical form of eye makeup, which has been solidified. This is activated with a wet mascara wand and the entire product is made from vegan-friendly materials.

The mascara is offered in four shade options -- all of which are named after themes of nature. This includes Orca, which is black, Earth, which is brown, Reef, which is a coral tone, and Ocean, which is aptly named after the blue option. The Naked Mascara is made from butter and waxes that are soft and delicate on the lashes, offering a slight tint and lift.

Image Credit: Lush