Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Kalina N — February 7, 2024
Albéa Group has positioned itself as a prominent player in the eco-conscious beauty packaging industry and the brand's three flagship products certainly demonstrate its innovative capabilities and commitment to corporate social responsibility.
The TWIRL refillable jar, for instance, stands out for its slick and modern aesthetics, as well as its ergonomic design. Made out of glass and recyclable, the jar allows for easy refills. The ELLA bottle, on the other hand, boasts simplicity and elegance to enhance the consumer experience. Tailored for skincare, body care, and hair care products, the ELLA bottle is constructed from fully recyclable polypropylene plastic using EBM technology. Finally, the New Volume range highlights Albéa Group's expertise in brush design. The eco-conscious beauty packaging is meant for products such as mascara. The curved brushes, featuring various types of fibers including cotton, aim to provide volume and curl while caring for lashes. The incorporation of up to 60% PCR in the bottle underscores Albéa's commitment to sustainability.
