Sustainable Skincare Packaging Pivots

Sustainable skincare packaging has been on the radar for many beauty brands that are trying to build a better, eco-friendlier business model. Individuals have witnessed different companies make decisive sustainability pivots and reimagine collections that impact the environment on a lesser scale. This aligns with the EY Future Consumer Index Survey which found that the "majority of Canadians are pivoting to a more sustainable way of living, and 61% plan to pay more attention to the environmental impact of what they consume."

Building on this, Aveeno® Canada recently debuted a new look across its product portfolio and along with it, more sustainable skincare packaging designs. The Aveeno® Daily Moisturizing Body Lotion and the Aveeno® Positively Radiant Daily Moisturizer SPF 15, for example, now feature 30% post-consumer recycled plastic in the packaging.

Image Credit: Aveeno® Canada