Reduced Plastic Haircare Packaging

Evo Hair has announced an update to its haircare product packaging in a bid to reduce its contribution to plastic waste pollution and give the solutions a more sustainable edge over the competition. The brand will see its new packaging crafted with 50% post-consumer recycled (PCR) plastic, which will be observed across its entire range of favorites including Cassius, Box 'o Bollox, Casual Act and Crop Strutters. The brand will also see its bottles, tubes and travel-size options switched to the new PCR packaging.

The Evo Hair packaging update also comes alongside the announcement that the brand has partnered with the Canada-based for-profit social enterprise Plastic Bank. This will see the same amount of plastic collected from the environment for every Evo Hair product sold.