Ocean Plastic Cosmetic Packaging

LUSH and Prevented Ocean Plastic™ are working together to keep as much waste out of the oceans as possible thanks to a partnership that will see the cosmetics retailer shifting its packaging. The packaging update is seeing the cosmetics brand shift its 100% recycled PET clear plastic bottles to certified recycled Prevented Ocean Plastic™, which will be observed on its 100ml, 250ml and 500ml bottles. The initiative will provide greater peace of mind for consumers when they make a purchase to help them feel good about their decision.

Creative Buying at LUSH Carolina Michalska spoke on the LUSH and Prevented Ocean Plastic™ packaging update saying, "Seeing how much impact the Prevented Ocean Plastic™ Programme has had on the communities in areas at high risk of plastic pollution, being part of preventing tonnes of plastic from entering the oceans as well as improving transparency of the supply chain is very much fulfilling our Lusher than we found it statement. I feel honoured to have worked with such a passionate and inspirational group of people who care about people and the environment."