Microplastic-Free Lip Balm Cases
above&beyond Reduces Single-Use Plastic Waste
Laura McQuarrie — October 21, 2021above&beyond is a new beauty brand that's devoted to reducing single-use plastic and its mission kicks off with a lifetime-use, microplastic-free and refillable lip balm product. Vegan lip formulas can be found within microplastic-free compostable refill cases that are from wood industry side streams and plant binders.
Bryn Walbrook, co-founder of above & beyond, says "Lip balms are one of the most prolific polluters with millions being landfilled every year. As environmental impact is at the heart of all brand decisions at above&beyond, we felt we could make a huge difference being involved in a product that many people use every day." The small packaging change promises to make a big impact by helping consumers consume more mindfully and reduce the amount of waste they produce.