Plant-Based Beauty Packaging
WWP Beauty's Zero+ Collection is Plastic-Free & Waste-Reducing
Laura McQuarrie — September 10, 2021WWP Beauty's Zero+ Collection is a plastic-free, plant-based packaging line with formulas that are clean, inclusive and multitasking. Powered by renewable ingredients that are responsibly and locally sourced from farm waste, the collection shares the benefits of ingredients like elderberry extract, beetroot extract and sea moss.
There's the Zero+ Skin Prep + Perfector, a blurring balm that helps to prime the skin on its own or prepare it for the application of makeup for a "flawless, hyper-natural, 'your-skin-but-better' look and feel." The collection also includes the all-over multitasking Zero+ Face + Eyes + Lips Enhancer with squalane, as well as the creamy Zero+ Brow Shaper + Styler.
These gender-neutral products are packaged based on WWP Beauty's 6R's of Sustainability.