Plastic Waste Brand Initiatives

Roberts Beauty has announced a partnership with Oceanworks that's targeted towards keeping plastic out of waterways as part of a wider shift towards more corporate social responsibility. The partnership has seen the removal of 100,000-pounds of plastic waste destined for the oceans and is also focused on increasing overall access to post-consumer recycled ocean-bound plastics for brands. The initiative is positioned as a model that could help to shape the expectations of consumers on what companies are doing to combat plastic waste on an upstream level.

CEO of Roberts Beauty Bret Hadley spoke on the initiative saying, "At Roberts Beauty, we see sustainability as the core of our mission, intertwining environmental responsibility with our business objectives. Our partnership with Oceanworks, resulting in the removal of more than 100,000 pounds of ocean-bound plastic, exemplifies our dedication to a healthier planet,"