Collaborative Recycling Initiatives

We know the problem

Procter & Gamble has announced its partnership with company Eastman in an initiative to reduce its use of plastic derived from fossil fuels. The company will begin using Eastman's molecular recycling technology in an effort to reduce its use of virgin plastic in the US.

Eastman's recycling technology, Eastman Renew, was designed to turn waste plastic into new, useful material. Procter & Gamble's senior vice president, Lee Ellen Drescheler, recognizes that eliminating plastic waste from our environment must be a collaborative effort and has chosen to work with Eastman to do just that. The companies plan to work together to equally address the required infrastructure to increase plastic recycling rates.

The companies hope their comprehensive plans and collaborative partnership will inspire the world that sustainable solutions do exist and are possible to implement.