Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Kanesa David — August 11, 2023
Bambino Mio, a reusable diaper or "nappy" brand, has been granted a new makeover courtesy of Big Fish. The brand revamp highlights a packaging update backed by the creative agency Studio Davis, as well as a shared goal of reducing plastic across all of its products.
The new packaging boasts impressive numbers, including a 69% reduction in plastic for the core nappy line, a 54% plastic reduction overall, a 77% reduction in small bundles, and a 62% reduction in large bundles. The new color palette consists of purple, blue, yellow, and white hues, as well as vibrant sky blue, apple green, and carrot orange additions.
“Big Fish is helping us spark a much-needed reusable revolution, making sustainability the convenient choice for parents. Nappies are an essential part of the reusable conversation, and we want to enable more people to reject disposable nappies and be part of the single-use plastic conversation," said Joreen Singh, marketing & innovation director at Bambino Mio.
