Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Colin Smith — February 14, 2024
Little Danube is a brand that produces vegan, non-toxic and scented bubble soaps that follow the principles of sustainability and circular economy. The brand is named after the Danube River and symbolizes the founder’s journey from East to West Europe and her childhood nostalgic memories. Each soap is named after a city through which the Danube flows and has a key ingredient that creates the history of the soap. The brand has recently redesigned its packaging for its natural Bubble Soaps, which are cube-shaped soap bars comprised of several small spheres.
The packaging design of Little Danube embodies a playful and fun aesthetic that appeals to today’s young, conscious generation of girls who are mindful of themselves and the planet. The main persona of the brand is a mysterious girl who acts as the face of the brand and is complemented by fluid and relaxed shapes on the background that play with the combination of shades of turquoise, pink and blue. The logo, based on a circle representing a soap bubble, looks dynamic, friendly, open and youthful. The packaging is also sustainable, as it uses recycled materials such as orange peels or coffee grounds harvested from a local coffee shop in its products.
