Sustainable Toilet Blocks

Innovation is bringing us new hope

Harpic is introducing a new product in the toilet hygiene sphere with the debut of a groundbreaking 'self-sticking' toilet block, eliminating the necessity for traditional plastic cage packaging. The soap stickers are ingeniously enveloped in a biodegradable polyvinyl alcohol wrap (PVOH), aligning with Harpic's commitment to sustainability.

This innovative packaging design reduces environmental impact and showcases key product benefits and fragrance options such as marine, citrus, and pine. The visually appealing packaging reinforces the promises of freshness and convenience, enabling for easy spotting in most retail stores.

“This type of launch needs to be rooted in consistency of messages and visuals. There needs to be a red thread running through such new innovations that takes account of 360-degree touchpoints but also connects with the DNA of the master brand," said Ally Cane, brand experience lead for Harpic at parent-brand Reckitt.