Dual-Purpose Toilet Paper Packaging

What can I do?

To make packaging more useful, many familiar designs are being reworked so that they can be used for other purposes after they have fulfilled their primary purpose, as seen in these toilet paper packs from Violeta. The brand's 100% recycled toilet paper comes in a 100% recyclable waste bag that can also be used to dispose of trash—rather than going to waste itself. This two-in-one packaging design helps to address overproduction and plays a small part in minimizing the need to produce extra plastic.

While there is still a lot of packaging from household products that will end up in the trash, this solution helps to at least make sure that unwanted materials end up in the landfill.

Image Credit: Saatchi & Saatchi Croatia, Violeta